Want to reach customers instantly without getting lost in their inbox? WhatsApp broadcasts can do just that. Messages land straight in personal chats, making people more likely to open, read, and respond.
In this blog, you’ll learn how to build a broadcast list, collect consent, write messages that convert, and scale safely with WhatsApp Business API.
What is a WhatsApp Broadcast?
A WhatsApp broadcast allows the user to send a single message to multiple people simultaneously. Unlike a group chat, each recipient receives the message as a private message. No one knows who else is included within the recipients, thus privacy is preserved.
Businesses use broadcasts for a variety of reasons – sharing promotions, announcing updates, changing order details, or even sending out a weekly newsletter. It is similar to email marketing, but much more personalized and quicker.
Step-by-Step: Create and Send a Broadcast
This is how to create your first broadcast through WhatsApp Business.
Step 1: Collect opt-ins and save numbers
- Customers must first consent to receive text message communications.
- According to WhatsApp rules, they also need to save your number in their phone.
- Without this, they won’t get your broadcast.
Step 2: Create a broadcast list
- Open the WhatsApp Business app.
- Tap Chats → New Broadcast.
- Choose the contacts you would like to add.
- Type the message and send it.
Step 3: Prepare your message
- Start strong—ensure you grab the attention within the first line of the message.
- A call to action (CTA) like “Reply YES to join” or a link enclosed in a button.
- Allow opt-out options like “Reply STOP to unsubscribe” as well.
Step 4: Send and monitor
- Once sent, watch for replies.
- Organize responses using labels in WhatsApp or manage them in a shared inbox or CRM if you have one.
- The faster you reply, the better your engagement.
Limits, Compliance & When to Use API to Scale
The free WhatsApp Business app has limits. Each broadcast list can include up to 256 contacts only. If you want to reach bigger audiences, you’ll need to switch to the WhatsApp Business API through an official provider.
Always follow compliance rules:
- Obtain permission to use any content before sending.
- Avoid spamming to stay compliant.
- Obtain a contract before sending messages having private information to other countries.
This method is continuously used to protect your information while gaining your audience’s trust.
Best Practices That Drive Results
To get the most from WhatsApp broadcast marketing, follow these tips:
- Personalize: Don’t forget to use the person’s name. Create smaller lists to make the messages personalized.
- Keep it short: People skim on WhatsApp. Add a clear CTA like a link, reply keyword, or button.
- Timing matters: Send the messages during working local business hours. Try sending messages at different hours.
- Use media wisely: Don’t use too many images or videos. Too many is too cluttered.
- Experiment: Test different headlines. Use A/B testing to find which one boosts or the interchange to find.
3 Ready-to-Use Broadcast Templates
Here are three simple templates you can adapt:
Promo / Sale:
Hi {Name}, we have a flash sale over the weekend where you can receive a 20% discount on {product}. Click on this link to redeem the offer: [link]. To unsubscribe, reply STOP.”
Order update:
“Hi {Name}, your order #{1234} is out for delivery. Track here: [link]. Reply HELP for support.”
Newsletter teaser:
“{Name}, check out this week’s biggest highlights- new arrivals & exclusive tips. Click the link to check it out right away: [link]. To unsubscribe, reply STOP.”
Tip: Always check your local regulations and include an opt-out option.
How to Measure and Improve Broadcast Message
Don’t just send—track results. Look at replies, clicks, conversions, and opt-outs. Over time, these numbers show what works best.
If you use a chat CRM or the WhatsApp Business API, you’ll get deeper insights. Automation tools also make scaling and managing messages much easier.
Conclusion
WhatsApp broadcasts can be a powerful way to reach customers quickly and personally. When used with consent and creativity, they drive real results.
Start simple: create a broadcast list of 50–100 opted-in customers. Send a message, track responses, and then scale.
Your next successful campaign might just be one WhatsApp broadcast away.
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